We often consult with clients that have grand visions for a particular development, but they have not fully substantiated the market demand for the end product.

Underestimating the importance of this pre-qualification criterion can leave a development holding product well beyond its projected lifecycle, not giving preference to the fact that the development profit is usually tied up in the last few properties of the project.

We formulate our approach by sourcing input from qualified professionals who are not only knowledgeable about the specifications of the development product, but have experience in valuing, selling or leasing the properties to the designated market segment and geographical location.

We use the expertise of property managers, marketing agents, valuation professionals and marketing companies to determine the end product value, demand elasticity, potential risk factors and marketing strategies that would best deliver the feasibility objectives.

Once the information is evaluated and assembled, it forms part of the evidence that support the Property Acquisition Due Diligence and Investment Property Analysis report.